2023 - Present

• Complete a variety of packaging design projects, including line extensions, flavor extensions, Limited Edition and seasonal offerings, licensed partnerships, innovation concepts, and existing packaging optimizations

• Contribute to many facets of the packaging design process, including concepts, competitive analysis, portfolio audits, pre-pro photo direction, illustration, pre-production file setup, proof review, and press checks

• Oversee and provide input to other designers on print design projects such as collateral design, events graphics, Point-of-Purchase design, and more to ensure adherence to brand guidelines and cohesive look-and-feel

• Manage and organize asset libraries, color libraries, and portfolio documents to help save designers time internally, while allowing for thorough consideration of existing products when designing new ones, and ensuring adherance to brand aesthetic

Brands:
Ocean Spray / REVL Fruits

June 2022 - June 2023

• Completed packaging design projects, both new products and line extensions, for the Thrive Market owned brands including Thrive Market brand (food and kitchen), Rosey (home goods and cleaning), f.a.e. (skin and hair care), and Wellmade (supplements), while adhering to each brand’s unique guidelines

• Assisted in maintaining asset libraries, color libraries, and packaging portfolio documents to help save the design team time when assessing how to position line extensions and new products within the brands

• Often assisted in the creation of bespoke iconography and illustrations, which saved time and money by keeping those tasks internal

• Helped set up print-ready production files with an attention to detail and a consideration for print limitations as well as FDA regulations

2021 - 2023

• Completed a wide variety of design projects, including packaging concepts, line extensions, logos & branding, presentation design, illustration, lettering, and more

• Managed multiple projects at once from a variety of clients with attention to detail and efficiency in order to meet their timing needs

• Walked clients through the briefing process, presented work, and explained the design thinking behind the work

Brands:

Wallaby Yogurt / Dannon Light & Fit / So Delicious Dairy Free / Silk / Jack & Pup / Rock ‘N’ Roots / Archer Daniels Midland / Plant Plus Foods / Bermuda Rai / Gilette / Manischewitz / Treeline / Oral B / Your Brand Eyewear

2017 - 2021

• Designed packaging artwork concepts or line extensions, often performing competitor audits, creating 3D mockups, shelf set graphics, and preparing packaging artwork for pre-press

• Illustrated elements for use in packaging - usually flavor cues, characters, and/or icons - taking into account the printing process when thinking of colors and textures and ensuring usability beyond just packaging

• Worked in-office as part of an in-house design team, collaborating with project managers, production team members, photographers, retouchers, etc. as well as effectively presenting and communicating work to other department members

• Designed logos as well as developed brand identities with other brand-specific elements such as color palettes, typography, patterns, photo strategies, key visuals, activation kits, and brand guidelines

• Designed other print and marketing collateral like t-shirts, sell sheets, pamphlets, coupons, ads, as well as Out-Of-Home graphics such as food cart wraps, billboards, booth graphics, and menu boards

• Developed digital assets like banner ads, socials posts, and animated gifs

Brands:

Wallaby Yogurt / Dannon Light & Fit / So Delicious Dairy Free / STōK Coffee / International Delight / Horizon Organic / Bailey’s Creamers / Silk

2016 - 2017

• Assisted in the design of various packaged items, often doing concept territory work, setting up final production artwork, and attending press checks to ensure print quality

• Illustrated various “woodcut” style fruits and vegetables to be used on-pack that saved the company time and cost of having to outsource an illustrator

• Designed various marketing and sales materials, including coupons, Point-of-Purchase assets, event booth graphics, t-shirts, sell sheets, package renderings, and more

2014 - 2016

• Communicated with social media manager to design website assets such as infographics, e-books, and blog images that helped market the OneReach software and present use cases to potential customers

• Designed various brand collateral, including stationery, t-shirts, and onesheets that were in line with the core values and mission of the OneReach brand

• Designed UI of various landing pages and microsites and assisted in the redesign of the company’s software UI in order to improve usability for more general audiences rather than developers that it was originally intended for